Posts Tagged ‘noni’

FreeLife, Energy Drinks….again?

Wednesday, September 24th, 2008

FreeLife, new energy called GoChi. I got a call from a nice confident lady, she asked if it was ok to inform me of an amazing business opportunity. I said “sure.” She is a representative from FreeLife. A long running, good network marketing company. Her pitch was familiar- we have an energy drink, using goji berry, that is literally BLOWIING REDBULL AWAY!

Think about that. What exactly does blowing the largest energy drink producer in the world, “away” mean? I assumed that she was talking about quality, taste, healthiness, anything but sales… right. Apparently GoChi is the fastest growing, taking the market by storm, blah blah blah.

My problem with network marketing is simple. So much BS, so much hype, so much misinformation, and so many people with the audacity to say anything to win sales and influence people.

My question is simple- is there a way to sucessfully build a network marketing organization without all the hype, all the misinformation, all the motivation by fear of loss (ie, the train is leaving, either you get on now or its too late)? It seems that those who build organizations with such tactics are building an organization of idiots. A little Harsh?

By the way, energy drinks for network marketing are a flop. Too expensive, too little commission. Don’t waste your time.

Discontent In Network Marketing

Friday, October 19th, 2007

PROVO, UT – Tahitian Noni International (or TNI) is one of a many Network Marketing companies that populate the mountain valleys of Utah. Utah, where there are more “mlm” distributors per capita than anywhere else in the world. With such fierce competition, one would wonder what would motivate an established company who essentially raised that bar of excellence in the industry to break one of the cardinal rules of network marketing- cutting distributors commission checks.

“The name of the game in network marketing is getting in at the right time, with the right company, with the right product,” says Ron Wilson, a seasoned network-marketing executive. Ron has experience more companies than he would like to admit. One of his favorite quotes is, “companies have failed me, products have failed me, but network marketing [as an industry] has never failed me.” TNI, for a long time, was his saving grace, his final home for a battered distributor.

Sadly, as history has proved with most network marketing companies, they have a life span- even the good ones. Once a certain sales level is attained, a company must innovate to take sales to the next level. Innovation usually is centered on a new product, a new system, a new bonus, or when all that doesn’t work and as in TNI’s case, cut commissions to the lifeblood of the company, its sales force.

Cutting commissions is what TNI, and many other companies do when on the brink of self- destruction. Other prominent companies that have resorted to this have suffered, and suffered dearly. Usually cuts are a result implementation of one bad program after another, loss of touch with their distributor base, and/or flat out arrogant shortsightedness in decision-making. Ron was a victim to this, and sees what his company has done to him as nothing less than betrayal. “If someone asks you to build a house for $100K, you build it, and they only pay you $75K, are you going to build them another house? Fool me once shame on you, fool me twice shame on me.” Unable to recruit, unable to feel passionate about what he once loved, Ron once again finds himself in the typical network marketing cycle, living off what’s left of his monthly checks, and patiently look for the next big opportunity.

Discontent is not uncommon among network marketing professionals, not to mention the countless distributors who are part-timers. Distributors, although technically self- employed, are at the complete mercy of the company they distribute for. Contractually powerless, once sold on a company, every effort, dollar, and moment is dedicated to a company that owns him, and has virtually no accountability.

Ron is among the elite, able to make a living off the system, literally one in a thousand. A dedicated dreamer and believer of what network marketing offers; financial freedom, self-reliance, healthy innovative and cutting edge products, and the chance to strike it rich. What many “on the outside” believe to be a cult of predatory opportunists that feed off the weak and naive, network marketing is a vibrant and legitimate business to many others.
With a loss of heart, but not a loss of spirit, Ron is optimistic about the future. “Like I said, network marketing has never let me down.”

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Tahitian Noni Juice: Helps Maintain Healthy Cholesterol

Thursday, October 18th, 2007

PROVO, UT - Tahitian Noni International (or TNI) a Provo based network marketing company announces that Tahitian Noni Juice helps “maintain healthy cholesterol.” As the premier authority on noni juice, TNI introduced noni juice to the world market in July 1996. Currently TNI sells glass-bottled noni juice in vast quantities across the world. As one person’s month supply retails for about $168, TNI has reportedly achieves over $300 million in annual revenues. Raising the bar for the network marketing community with noni juice, TNI’s record-breaking success in sales over the past 10 years has spurned the launching of hundreds of noni juice knock-off products, and other new self-classified “super juice” companies.

TNI, as all network marketing companies, typically sells products to the wellness community. The challenge for TNI and for the industry in general, is to legitimize efficacy of their all-natural products. Products like noni juice are not held to the same standards of the FDA, as are pharmaceutical medications. Noni Juice, and other similar natural products don’t CURE or TREAT anything. . . officially. Therefore, credible proof for the average person is reduced to anecdotal stories and unsubstantiated, biased, and quasi-scientific experimentation. It is reasonable to understand why many in the real world might view TNI and similar companies as nothing more than modern day snake oil salesmen.

TNI announced in early 2007 that Tahitian Noni Juice was the subject of a pharmaceutical level 3rd party double blind human clinical trial. This was a bold move by TNI. Testing of this kind is completely unheard of in the network marketing industry, where a negative result from a legitimate double-blind test can potentially destroy a company’s flagship product, and all credibility it may have had.

TNI announced to their top distributor force at August Vision Retreat in Hawaii that Tahitian Noni Juice helps “maintain healthy cholesterol.” TNI presented actual data that a showed a substantial drop in cholesterol by participants in the clinical trial. It was puzzling to distributors why TNI did not announce the actual earth shattering results that would put to rest the doubters of the anecdotal stories that have been around for a decade. The reason for watered down announcement was not exactly clear. However, the explanation alluded to the fact that TNI must balance the line between supplementation and medicine. TNI is a food supplement company, not a pharmaceutical laboratory, and has no intention to become one. TNI’s best interests are served as a food supplement company that sells noni juice unfettered by the FDA. TNI wants to stay as far away from the FDA as possible. The purpose of TNI in the beginning was to present a natural alternative to medicines. Therefore, these clinical results will likely continue to be announced as it was in Hawaii, “Tahitian Noni Juice: Maintains Healthy Cholesterol.” Consumers will receive that information from distributors, the way it is meant to be with network marketing.

To many TNI distributors, this clinical trial is the magic bullet they have been searching for. Actual 3rd party conducted double blind test results is enough to blow any competitive product out of the water. Although, to many already drinking Tahitian Noni juice, this just confirms what they have already believed. Actual data from the test results will be released in a “reader friendly” format in the coming months. Visit www.tni.com for more information regarding Tahitian Noni Juice, other products, and other press releases.

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