Sports Drinks | Juices | Energy Drinks

FreeLife, new energy called GoChi. I got a call from a nice confident lady, she asked if it was ok to inform me of an amazing business opportunity. I said “sure.” She is a representative from FreeLife. A long running, good network marketing company. Her pitch was familiar- we have an energy drink, using goji berry, that is literally BLOWIING REDBULL AWAY!

Think about that. What exactly does blowing the largest energy drink producer in the world, “away” mean? I assumed that she was talking about quality, taste, healthiness, anything but sales… right. Apparently GoChi is the fastest growing, taking the market by storm, blah blah blah.

My problem with network marketing is simple. So much BS, so much hype, so much misinformation, and so many people with the audacity to say anything to win sales and influence people.

My question is simple- is there a way to sucessfully build a network marketing organization without all the hype, all the misinformation, all the motivation by fear of loss (ie, the train is leaving, either you get on now or its too late)? It seems that those who build organizations with such tactics are building an organization of idiots. A little Harsh?

By the way, energy drinks for network marketing are a flop. Too expensive, too little commission. Don’t waste your time.

Look at all the new superjuices coming out to the market… almost ALL of them are “reducing” their bottle size to 750ml. Reduced in comparison to the original juice companies- where the standard was either 32 oz or 1 liter. I guess the argument is that the new stuff is more potent, so drinkers are getting more bang for the buck, you don’t have to drink as much to get the same results. You would think as the superjuice craze is all over the place, suppliers should be more plentiful, increasing competition, and thus driving prices down- all these guys buy their juice from someone. Apparently prices are not getting any cheaper….OR in spite of the 10X markup necessary to pay mlm commissions, maybe companies like Zrii, Xango, etc, are slaughtering a fatter pig- with the same prices relatively across the board, margins must be much nicer than their older counterparts…. to the envy of the old fathers of the superjuice craze.

Does it really matter? Look at Mona Vie, it seems this juggernaut is impervious- driven on amway zealotry, and a hype surge like the mlm world has never seen. It will be interesting to see if these new products have the staying power that the originals like Tahitian Noni and Aloe Vera have clearly proven they have- surviving attack after attack and still alive and well.