Sports Drinks | Juices | Energy Drinks

Super Juices are taking the market by storm. As natural alternatives to supplement pills, prescription medication, and general food supplements are drinks packed with vitamins, nutrients, and energy, these juices are generally a mixture of exotic fruits packed with vitamins and minerals. In the wake of Glaceau selling Vitamin Water to CocaCola for $4.1 BILLION, if there ever was ever a question of the super juice’s niche in the wellness revolution, there certainly isn’t now. The network marketing industry might have been ahead of the curve taking full advantage of this revolution with the advent of their unique super fruit juices. Tahitian Noni International, Xango, and other highly successful network marketing companies, many based in Utah, have been banking the rewards of this niche in wellness revolution with super juices for over a decade.

Forever Living Products (FLP) pioneered the network marketing super juice movement with aloe juice over 25 years ago. Now worldwide, FLP reportedly has yearly revenues of over $1 billion. Tahitian Noni International (1996) launches noni juice when the true demand for these products was just at a beginning. Next was XanGo (2002), started by a group of disgruntled Tahitian Noni VP’s in 2002, launched XanGo Juice, a mangosteen fruit mixutre; later MonaVie (2005) launched it’s self titled acai berry juice. All three companies reportedly bring in over $300 million each in yearly revenues. The domino effect continues today, as the network marketing industry jokes, “anyone with a million bucks and a juice is starting their own company.”

Funny or not, the fact is that the super juice boom is a reality. Listed below is just a sample of recently launched or currently launching super juice products and companies, each with their own stories, exotic blends, and anecdotal remedies, and more importantly will require millions of dollars of capital to get off the ground.

• Free Life(2003), super juice made from the Himalayan goji berry
• Agel (2004), vitamins/minerals/herbs proprietary Suspension Gel Technology
• Quixtar (Amway) Seismic Super Juice low sugar with vitamins for kids
• Xocai, acai berry mixed with chocolate
• Zrii(2007), another Himalayan fruit, amalaki
• NuWays(2007), Durian Fusion- southeastern Asia’s durian fruit (King of Fruits)
• Sisel(2007) has 4 main juices made from seaweed
• Ocean Grown (2007), algae and krill oil (not really a juice, but close enough)
• GoYin (2007), a mixture of various super fruits

This string of super juices hitting the market has actually caught the attention of big corporations, and there is no question that are taking this niche seriously. Recently Anheueser-Busch and CocaCola are reportedly set to get in on the acai berry market. Prices for the acai berry have reportedly jumped over 60% within the last year.

Vitamin water was a big move into solidifying the new world of healthy alternative beverages niche in the market. It is, however, doubtful we will see the same multi-billion dollar purchase deals for any super juice companies. As hard as these companies have tried to brand their version of the fruit in their product, there is no way to stop anyone from making their own noni juice, acai juice, or amalaki juice. Hence the domino effect of network marketing companies coming up with the latest and most innovative products. With the marketplace drastically more competitive compared to 10 years ago, it will be interesting to see what new super juice will be next, and what network marketing company will come up with it.