Archive for the ‘MLM’ Category

YTB Travel MLM… a mlm’ers dream come true! But what’s the catch???

Thursday, February 21st, 2008

YTB, among other travel mlm companies are the epitome of pure network marketing. In it’s the purest form, the classic network marketer loves an expensive and little product that pays high commissions… so there you have it. YTB, selling what one YTB distributor playfully compares as “recess” amid and industry selling “social studys.” YTB certainly does sell something- a web page. But not just any web page, how about your very own version of Travelocity? Cool!!! Right?

Well, it is cool. It is also very lucrative. YTB, or “Your Travel Biz” has experienced a boom in the travel industry over the past 5 years! However, strangely 85% of YTB’s total sales are not from travel related sales. Hummm, they really aren’t selling any travel? Signing up costs $500- WAIT, oops, my apologies- you are buying your own web page travel business for $500! Well, you can get the same business web page as an affiliate on Travelocity for free, but then where’s the fun in that? There is also a $50 a month licensing fee.

This is a network marketing professionals dream. The product costs virtually nothing for the company to produce, there is nothing to warehouse, nothing to “create” really. That leaves HUGE margins to pay back to distributors…. and I mean HUGE!!!

The marketing plan for YTB is nothing short of genius. It is one of the most generous payout to its distributors on the planet. The YTB creators are generous, sincere, and are true blue network marketing professionals. Is the product really worth something? It doesnt matter. Network marketing is as much a relationship business and a dream machine as it is something that provides a useful product or service. So why not cut to the chase?

YTB appeals to the truest of true network marketing professionals. Ones who don’t really need to ask what and why or if the product good enough. It isn’t a pyramid scheme, it isn’t a rip off really (that is if one does his research, he will know exactly what he is getting into, and if he doesn’t do it? Well, he should).

YTB is pure network marketing in all of its glory. Keep an eye on this one, they are growing like a weed, and are contemplating expanding their services… what next? Used cars? That will be interesting!!!

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Network Marketing- Xango biz-op dead? Timing is EVERYTHING

Friday, November 30th, 2007

ATTENTION NETWORKERS!!! Is the only way to be successful in Network Marketing is to get involved at the right time? Getting in early is the catch of any new network marketing company to hit the market. I attended a Xango opportunity meeting in 2001, where the premise was “Prelaunch, get in early and get rich!!!!”

Who can deny the truth of this? Those who sit high aloft in their good timing towers, collecting the residual checks, will do meetings and emphatically claim that timing is always good for network marketing. Lets look at the top earners of Xango- who are they? The answer is simple. The ones at the top are those who got in at the beginning.

Residual income of an mlm marketing plan is the dream that sells. The key to which is group growth occurring well beyond your contribution efforts, thus geometrically expanding your income. The problem is saturation, the timing runs out. Whether it is the business opportunity that is saturated, or the product has reached market saturation- it ALWAYS happens. There is no question that, in spite of the record growth Xango once enjoyed, Xango too has reached its end. What is the remedy? Get ready for the a string of new Xango products, a marketing plan tweak, or just something new to get the “getting in early” opportunity resuscitated. Even with this, it will be a band-aid fix, the time to get rich with Xango, sadly, is OVER!!!

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MonaVie- a Freakin’ Religion?

Tuesday, November 13th, 2007

Attention network marketers! You know who you are. You know this business, and you have attended an opportunity meeting or two. The other day, in the middle of an opportunity meeting for MonaVie’s Acaiberry drink. I stepped back and just watched. I saw the confident expressions on all the willing participant faces. Their emphatic applause imparted the hope that one day they would succeed. Hope that one day they would earn an income enabling their dreams to come true. In this relentless pursuit to self-reliance, I wondered how much money they spend, how much energy and faith exert, and how much time they spend for their network marketing careers.

The numbers do not lie. The vast majority of network marketing ventures end in failure (much like any business venture). However, few businesses create a following where meetings are more like religious revivals than training meetings. This MonaVie meeting was excellent. The speaker, an attractive master at his craft, could say no wrong. The faithful applauded loudly, hanging on his every word. He is the living epitome of success, and all watching apparently wanting to emulate him.

Anyone who has cashed a hard earned commission check knows that the heart of network marketing beats in the meetings we hold and attend, much like attending church. MLM 101 dictates that meetings generally consist of three main elements as follows:

1. Product Explanation- improves your life
2. Corporate Background- trusted individuals who help you
3. Business Opportunity- get ahead in life

Truly successful “networkers” have very good, informative, and motivational meetings. The cutting edge product is absolutely essential to your health, corporate figureheads are noble with supreme business acumen, and most importantly, the sense of urgency with their unique business opportunity rivals the need for food and water. My question is, how is this different than a religion? Religions might be characterized with the following:

1. Product- better way of life (a set of rules to live by)
2. Corporate Background- trusted servants (God and his servants)
3. Business Opportunity- get ahead in life (go to heaven, not to hell).

Maybe this is a stretch. But, it is evident that many religiously follow their MLM. In my last meeting it happened to be MonaVie. Passionate belief in their juice and business opportunity justifies what the vast majority pays (or donates). All to be a part a company that is very much bigger than they are individually. Yes, they certainly do get something for their money, and some do end up making a good living. Is it a freakin’ religion? No, but I think it is close. Is that necessarily a bad thing?

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Network Marketing Ahead of the Curve of the Super Juice Boom

Saturday, October 20th, 2007

Super Juices are taking the market by storm. As natural alternatives to supplement pills, prescription medication, and general food supplements are drinks packed with vitamins, nutrients, and energy, these juices are generally a mixture of exotic fruits packed with vitamins and minerals. In the wake of Glaceau selling Vitamin Water to CocaCola for $4.1 BILLION, if there ever was ever a question of the super juice’s niche in the wellness revolution, there certainly isn’t now. The network marketing industry might have been ahead of the curve taking full advantage of this revolution with the advent of their unique super fruit juices. Tahitian Noni International, Xango, and other highly successful network marketing companies, many based in Utah, have been banking the rewards of this niche in wellness revolution with super juices for over a decade.

Forever Living Products (FLP) pioneered the network marketing super juice movement with aloe juice over 25 years ago. Now worldwide, FLP reportedly has yearly revenues of over $1 billion. Tahitian Noni International (1996) launches noni juice when the true demand for these products was just at a beginning. Next was XanGo (2002), started by a group of disgruntled Tahitian Noni VP’s in 2002, launched XanGo Juice, a mangosteen fruit mixutre; later MonaVie (2005) launched it’s self titled acai berry juice. All three companies reportedly bring in over $300 million each in yearly revenues. The domino effect continues today, as the network marketing industry jokes, “anyone with a million bucks and a juice is starting their own company.”

Funny or not, the fact is that the super juice boom is a reality. Listed below is just a sample of recently launched or currently launching super juice products and companies, each with their own stories, exotic blends, and anecdotal remedies, and more importantly will require millions of dollars of capital to get off the ground.

  • Free Life(2003), super juice made from the Himalayan goji berry
  • Agel (2004), vitamins/minerals/herbs proprietary Suspension Gel Technology
  • Quixtar (Amway) Seismic Super Juice low sugar with vitamins for kids
  • Xocai, acai berry mixed with chocolate
  • Zrii(2007), another Himalayan fruit, amalaki
  • NuWays(2007), Durian Fusion- southeastern Asia’s durian fruit (King of Fruits)
  • Sisel(2007) has 4 main juices made from seaweed
  • Ocean Grown (2007), algae and krill oil (not really a juice, but close enough)
  • GoYin (2007), a mixture of various super fruits

This string of super juices hitting the market has actually caught the attention of big corporations, and there is no question that are taking this niche seriously. Recently Anheueser-Busch and CocaCola are reportedly set to get in on the acai berry market. Prices for the acai berry have reportedly jumped over 60% within the last year.

Vitamin water was a big move into solidifying the new world of healthy alternative beverages niche in the market. It is, however, doubtful we will see the same multi-billion dollar purchase deals for any super juice companies. As hard as these companies have tried to brand their version of the fruit in their product, there is no way to stop anyone from making their own noni juice, acai juice, or amalaki juice. Hence the domino effect of network marketing companies coming up with the latest and most innovative products. With the marketplace drastically more competitive compared to 10 years ago, it will be interesting to see what new super juice will be next, and what network marketing company will come up with it.

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