Sports Drinks | Juices | Energy Drinks

Look at all the new superjuices coming out to the market… almost ALL of them are “reducing” their bottle size to 750ml. Reduced in comparison to the original juice companies- where the standard was either 32 oz or 1 liter. I guess the argument is that the new stuff is more potent, so drinkers are getting more bang for the buck, you don’t have to drink as much to get the same results. You would think as the superjuice craze is all over the place, suppliers should be more plentiful, increasing competition, and thus driving prices down- all these guys buy their juice from someone. Apparently prices are not getting any cheaper….OR in spite of the 10X markup necessary to pay mlm commissions, maybe companies like Zrii, Xango, etc, are slaughtering a fatter pig- with the same prices relatively across the board, margins must be much nicer than their older counterparts…. to the envy of the old fathers of the superjuice craze.

Does it really matter? Look at Mona Vie, it seems this juggernaut is impervious- driven on amway zealotry, and a hype surge like the mlm world has never seen. It will be interesting to see if these new products have the staying power that the originals like Tahitian Noni and Aloe Vera have clearly proven they have- surviving attack after attack and still alive and well.