Sports Drinks | Juices | Energy Drinks

Super Juices are taking the market by storm. As natural alternatives to supplement pills, prescription medication, and general food supplements are drinks packed with vitamins, nutrients, and energy, these juices are generally a mixture of exotic fruits packed with vitamins and minerals. In the wake of Glaceau selling Vitamin Water to CocaCola for $4.1 BILLION, if there ever was ever a question of the super juice’s niche in the wellness revolution, there certainly isn’t now. The network marketing industry might have been ahead of the curve taking full advantage of this revolution with the advent of their unique super fruit juices. Tahitian Noni International, Xango, and other highly successful network marketing companies, many based in Utah, have been banking the rewards of this niche in wellness revolution with super juices for over a decade.

Forever Living Products (FLP) pioneered the network marketing super juice movement with aloe juice over 25 years ago. Now worldwide, FLP reportedly has yearly revenues of over $1 billion. Tahitian Noni International (1996) launches noni juice when the true demand for these products was just at a beginning. Next was XanGo (2002), started by a group of disgruntled Tahitian Noni VP’s in 2002, launched XanGo Juice, a mangosteen fruit mixutre; later MonaVie (2005) launched it’s self titled acai berry juice. All three companies reportedly bring in over $300 million each in yearly revenues. The domino effect continues today, as the network marketing industry jokes, “anyone with a million bucks and a juice is starting their own company.”

Funny or not, the fact is that the super juice boom is a reality. Listed below is just a sample of recently launched or currently launching super juice products and companies, each with their own stories, exotic blends, and anecdotal remedies, and more importantly will require millions of dollars of capital to get off the ground.

• Free Life(2003), super juice made from the Himalayan goji berry
• Agel (2004), vitamins/minerals/herbs proprietary Suspension Gel Technology
• Quixtar (Amway) Seismic Super Juice low sugar with vitamins for kids
• Xocai, acai berry mixed with chocolate
• Zrii(2007), another Himalayan fruit, amalaki
• NuWays(2007), Durian Fusion- southeastern Asia’s durian fruit (King of Fruits)
• Sisel(2007) has 4 main juices made from seaweed
• Ocean Grown (2007), algae and krill oil (not really a juice, but close enough)
• GoYin (2007), a mixture of various super fruits

This string of super juices hitting the market has actually caught the attention of big corporations, and there is no question that are taking this niche seriously. Recently Anheueser-Busch and CocaCola are reportedly set to get in on the acai berry market. Prices for the acai berry have reportedly jumped over 60% within the last year.

Vitamin water was a big move into solidifying the new world of healthy alternative beverages niche in the market. It is, however, doubtful we will see the same multi-billion dollar purchase deals for any super juice companies. As hard as these companies have tried to brand their version of the fruit in their product, there is no way to stop anyone from making their own noni juice, acai juice, or amalaki juice. Hence the domino effect of network marketing companies coming up with the latest and most innovative products. With the marketplace drastically more competitive compared to 10 years ago, it will be interesting to see what new super juice will be next, and what network marketing company will come up with it.

PROVO, UT – Tahitian Noni International (or TNI) is one of a many Network Marketing companies that populate the mountain valleys of Utah. Utah, where there are more “mlm” distributors per capita than anywhere else in the world. With such fierce competition, one would wonder what would motivate an established company who essentially raised that bar of excellence in the industry to break one of the cardinal rules of network marketing- cutting distributors commission checks.

“The name of the game in network marketing is getting in at the right time, with the right company, with the right product,” says Ron Wilson, a seasoned network-marketing executive. Ron has experience more companies than he would like to admit. One of his favorite quotes is, “companies have failed me, products have failed me, but network marketing [as an industry] has never failed me.” TNI, for a long time, was his saving grace, his final home for a battered distributor.

Sadly, as history has proved with most network marketing companies, they have a life span- even the good ones. Once a certain sales level is attained, a company must innovate to take sales to the next level. Innovation usually is centered on a new product, a new system, a new bonus, or when all that doesn’t work and as in TNI’s case, cut commissions to the lifeblood of the company, its sales force.

Cutting commissions is what TNI, and many other companies do when on the brink of self- destruction. Other prominent companies that have resorted to this have suffered, and suffered dearly. Usually cuts are a result implementation of one bad program after another, loss of touch with their distributor base, and/or flat out arrogant shortsightedness in decision-making. Ron was a victim to this, and sees what his company has done to him as nothing less than betrayal. “If someone asks you to build a house for $100K, you build it, and they only pay you $75K, are you going to build them another house? Fool me once shame on you, fool me twice shame on me.” Unable to recruit, unable to feel passionate about what he once loved, Ron once again finds himself in the typical network marketing cycle, living off what’s left of his monthly checks, and patiently look for the next big opportunity.

Discontent is not uncommon among network marketing professionals, not to mention the countless distributors who are part-timers. Distributors, although technically self- employed, are at the complete mercy of the company they distribute for. Contractually powerless, once sold on a company, every effort, dollar, and moment is dedicated to a company that owns him, and has virtually no accountability.

Ron is among the elite, able to make a living off the system, literally one in a thousand. A dedicated dreamer and believer of what network marketing offers; financial freedom, self-reliance, healthy innovative and cutting edge products, and the chance to strike it rich. What many “on the outside” believe to be a cult of predatory opportunists that feed off the weak and naive, network marketing is a vibrant and legitimate business to many others.
With a loss of heart, but not a loss of spirit, Ron is optimistic about the future. “Like I said, network marketing has never let me down.”

PROVO, UT - Tahitian Noni International (or TNI) a Provo based network marketing company announces that Tahitian Noni Juice helps “maintain healthy cholesterol.” As the premier authority on noni juice, TNI introduced noni juice to the world market in July 1996. Currently TNI sells glass-bottled noni juice in vast quantities across the world. As one person’s month supply retails for about $168, TNI has reportedly achieves over $300 million in annual revenues. Raising the bar for the network marketing community with noni juice, TNI’s record-breaking success in sales over the past 10 years has spurned the launching of hundreds of noni juice knock-off products, and other new self-classified “super juice” companies.

TNI, as all network marketing companies, typically sells products to the wellness community. The challenge for TNI and for the industry in general, is to legitimize efficacy of their all-natural products. Products like noni juice are not held to the same standards of the FDA, as are pharmaceutical medications. Noni Juice, and other similar natural products don’t CURE or TREAT anything. . . officially. Therefore, credible proof for the average person is reduced to anecdotal stories and unsubstantiated, biased, and quasi-scientific experimentation. It is reasonable to understand why many in the real world might view TNI and similar companies as nothing more than modern day snake oil salesmen.

TNI announced in early 2007 that Tahitian Noni Juice was the subject of a pharmaceutical level 3^rd party double blind human clinical trial. This was a bold move by TNI. Testing of this kind is completely unheard of in the network marketing industry, where a negative result from a legitimate double-blind test can potentially destroy a company’s flagship product, and all credibility it may have had.

TNI announced to their top distributor force at August Vision Retreat in Hawaii that Tahitian Noni Juice helps “maintain healthy cholesterol.” TNI presented actual data that a showed a substantial drop in cholesterol by participants in the clinical trial. It was puzzling to distributors why TNI did not announce the actual earth shattering results that would put to rest the doubters of the anecdotal stories that have been around for a decade. The reason for watered down announcement was not exactly clear. However, the explanation alluded to the fact that TNI must balance the line between supplementation and medicine. TNI is a food supplement company, not a pharmaceutical laboratory, and has no intention to become one. TNI’s best interests are served as a food supplement company that sells noni juice unfettered by the FDA. TNI wants to stay as far away from the FDA as possible. The purpose of TNI in the beginning was to present a natural alternative to medicines. Therefore, these clinical results will likely continue to be announced as it was in Hawaii, “Tahitian Noni Juice: Maintains Healthy Cholesterol.” Consumers will receive that information from distributors, the way it is meant to be with network marketing.

To many TNI distributors, this clinical trial is the magic bullet they have been searching for. Actual 3^rd party conducted double blind test results is enough to blow any competitive product out of the water. Although, to many already drinking Tahitian Noni juice, this just confirms what they have already believed. Actual data from the test results will be released in a “reader friendly” format in the coming months. Visit www.tni.com for more information regarding Tahitian Noni Juice, other products, and other press releases.